Facebook Zero Marketing (3-Part Series)

“Facebook Zero” was coined after the 2018 announcement informing marketers FB would no longer allow them to reach their fans without a significant strategy (& budget).

Which left many asking, So what happens to the “little guy”? The “Mom & Pops”, the Start-ups, the Solopreneurs … who don’t have a monetary budget to "play in the big playground”?

There's no way around it ...

Your job just got harder.

This 3-part series will help you evaluate your strategies, maintain (the moving target of) best practices and keep you on steady ground while your competition practices their "duck & cover" techniques!

Part 1: Conversations

Get ready to roll up your sleeves and learn the single technique that has always worked on FB - conversations

Learn:

  • What do you say?
  • How do you keep up the momentum?
  • What if the conversation goes off track?

Be ready (immediately after class) to roll up your sleeves and have some seriously awesome conversations with your FB community!

Part 2: Events

Finally, understand the significant role Events play in the FB ecosystem!

Learn:

  • Where to start
  • Why events matter on FB?
  • "I'm a service-based business, what kind of events could I be hosting?"
  • "I'm a brick & mortar shop, but I have no idea how to get people to attend an event!"

Leave class with a clear understanding of how FB Events can help you overcome the difficulties of reaching your community!

Part 3: Communities

Maintaining relevance within your community is the final piece of this fluid puzzle!

Learn How To:

  • Inspire involvement
  • Stay committed to your community
  • Grow & develop your marketing knowledge

Be ready to tackle the challenges FB Zero brings to your job as a marketer with energy, integrity & the confidence you have a partner during a time that is so unknown.

About Your Instructor:

Tools, task lists and clear next steps are at the core of every class Social Media Trainer, April Welch, teaches!

Clients have been relying on her down to earth & humorous perspective both as an instructor and a strategist since the early days of Twitter marketing!

She's looking forward to helping you navigate the future of FB Marketing!

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